What Is Your Unique Opportunity in Time?

October 13th, 2019
What is happening in your business that is creating a perfect storm for change?

What is your unique opportunity in time? I found this question jotted in my notes, but it is not something I routinely ask myself. Is this something you regularly and proactively consider?

What can you achieve now, or over the next month that you have been unable to do before and will be unable to do in the future?

What set of circumstances are occurring which will enable you to create change and achieve something towards a goal or initiate that you deemed impossible before?

Are you aware of the previous times options were available to you, but self-doubt persuaded you not to pursue them? That change of job, bidding for a new contract, going on a family day trip, and any number of things that you chose not to do. Conversely, can you recall the times when you grabbed the opportunity to make a difference when you owned your idea and executed a plan to make it happen?

You don’t live in a vacuum. The world around you is changing all the time. This will impact on how you work and how you spend your time more generally, hence the reason to recognise the importance of now, as opposed to waiting for some time in the future.

The pace at which we can innovate and grow our business is influenced by external economic, political and social factors which are impossible for us to change by working alone. Whereas your internal environment, you have more control.

Control comes in you choosing who you buy from, your workforce, your product pipeline, and your market. To be successful in your business, you must strategise and plan, grasping opportunities as they arise, but you must also monitor the external factors to adapt effectively.

Given the dynamic environment around us, it is perfectly reasonable therefore to accept that you have a unique opportunity at any one time. There will be things that you can do today that you couldn’t do yesterday and will no longer be available to you tomorrow.

Sometimes these are the small things. Take the opportunity to stop and talk to someone at an event or on public transport; you don’t know where that conversation may lead. It will not present itself again. At a larger scale, people like you, initiate movements. They decide that the time is now to pull together a community to make a change; they ask for help and create a plan. Every community project or social movement started this way.

“When we least expect it, life sets us a challenge to test our courage and willingness to change; at such a moment, there is no point in pretending that nothing has happened or in saying that we are not yet ready. The challenge will not wait. Life does not look back. A week is more than enough time for us to decide whether or not to accept our destiny.” Paulo Coelho

“Always say ‘yes’ to the present moment… Surrender to what is. Say ‘yes’ to life — and see how life starts suddenly to start working for you rather than against you.” Eckhart Tolle


Photo by Marcus Woodbridge on Unsplash

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